Got your PM that you're having trouble posting. Maybe your account, being new, is still being verified or something by the moderators?
You said the model # is 100262. I found a model page here:
How is the electric choke actuated? If there's a solenoid, for instance, is the solenoid activating? Is it getting power? If you can access the back of the choke switch, you could check for continuity across the switch wires with the switch on, and off. Do this with the generator off.